Tauck is enhancing its travel advisor support with new customizable, co-branded “content experiences.” Partnering with Approach Guides, the tour operator has developed new technology that enhances its co-brandable marketing pages, allowing travel advisors with a focus on river cruise group sales to add custom sales messages, group pricing and other trip details.
Travel advisors who are close partners with Tauck will recognize the technology as Tauck has worked with Approach Guides in the past to create pre-built marketing pages that advisors can co-brand and share with clients and prospective clients via social media, email and other methods. Tauck’s existing “content experiences’ cover everything from Tauck’s trips to Cuba and its Smaller Groups tours to offerings in Japan.
This latest effort focuses on a feature-enhanced “content experience” dedicated exclusively to promoting group sales of its river cruises, allowing them to build-in details specific to a particular sailing including itinerary information, departure dates, pricing and more.
New Tauck Technology Set to ‘Revolutionize’ How Advisors Sell River Cruises
“We’re seeing unprecedented demand for groups travel, especially for our river cruises,” said Steve Spivak, Tauck’s VP, Global Sales and Reservations, in a press release statement. “Our new technology is poised to revolutionize how our valued travel advisor partners sell this hot category, allowing them to be far more efficient, deliver an elevated class of service to their clients, and earn more.
“For 99 years, Tauck has been absolutely committed to innovation—certainly in the way we craft our award-winning tours and cruises, but also in the ways we support our valued travel advisor partners,” added Spivak. “Working with Approach Guides to really turbocharge our advisors’ river cruise group sales is just the latest example of those longstanding efforts, and we’re thrilled to roll out this new technology.”
The service is available immediately for advisors selling groups on Tauck’s river cruises and will be rolled out to all group departures over the coming year. Advisors should contact their Tauck Groups Sales executive for their exclusive invitation.
For more information, visit tauck.com.
