Visit Seattle has introduced a sophisticated new educational platform designed specifically for travel professionals seeking to elevate their Seattle product knowledge and sales capabilities. The new Seattle Destination Training program offers participants a free structured, interactive learning experience.
“We’re thrilled to launch this Seattle training program”, said Liz Johnson, senior director of tourism development, in a press statement. “Equipping travel professionals with the tools and resources to become destination experts is crucial, and with this certification, our partners will be able to easily curate unforgettable experiences for visitors from around the globe.”
Visit Seattle Certification
This self-guided certification program addresses a crucial knowledge gap for advisors working with clients interested in Pacific Northwest vacations. The program delivers both breadth and depth in critical selling categories by providing specialized content across four distinct educational tracks.
The curriculum has been strategically organized to cover the city’s primary travel motivators. The Seattle’s Spirit: Sports & Events module examines the city’s athletic culture, including Seahawks football, Mariners baseball, Kraken hockey, Sounders soccer and Storm basketball, alongside signature cultural festivals that drive year-round visitation.
For advisors focused on developing their sales techniques, the Mastering the Art of Selling Seattle course provides targeted strategies for effectively positioning the city’s unique attributes against competing destinations. This section includes practical sales approaches, client matching methodologies and techniques for overcoming common objections.
Outdoor enthusiasts will love Exploring the Great Outdoors: Seattle’s Adventure Guide, which catalogs recreational opportunities ranging from urban parks to mountain expeditions. The module covers seasonal activities, equipment rental options and guided experience providers that advisors can confidently recommend.
The Savoring Seattle: A Culinary Journey section acknowledges the city’s powerful food tourism appeal, detailing signature dining experiences from the historic Pike Place Market to innovative chef-driven establishments. Coffee culture, local seafood traditions and craft beverage producers receive particular attention as distinctive selling points.
Participants who complete all required modules earn the Seattle Certified designation, positioning themselves as specialized experts capable of crafting customized Seattle itineraries based on client interests.
Beyond the structured courses, the program provides ongoing value through downloadable marketing assets, including high-resolution imagery, sample itineraries and seasonal updates on new attractions and experiences.
Travel professionals can register for the program and begin their certification process by visiting Visit Seattle’s travel trade website. The self-paced format accommodates varied schedules, allowing advisors to complete modules during slower business periods.
For more information, visit seattledestinationtraining.org.
